Work

Key Client Projects

Part of a small consultancy team delivering the UK website strategy for one of the world’s largest business services organisations. We conducted extensive research of the company, its market, competitors and audience, then developed a set of recommended digital tactics. Also provided information architecture recommendations.

Solo consultancy for this high-quality sun lotion brand. I created a research-based social media strategy, and a thorough corresponding social media and community management plan. I also established social media profiles for the company and started its community relations.

Part of a small consultancy team. We established a conversation monitoring process, combining manual search with automated feeds and aggregation, in order to track the spread of brand-related content across the internet. This served as a rapid-response part of their crisis management service.

Solo consultancy for this Belfast-based, non-profit short film festival. Created a marketing and distribution strategy for the film content to reach new audiences and to encourage more submissions. Produced a new website structure for the festival site. Developed the sales and marketing plans for the festival’s promotional vehicles.

Solo consultancy for this Melbourne-based web agency. I researched the agency and its market positioning, then presented a social media strategy for each of the agency’s two main sections. This was a fast-turnaround job – three days in total!