Ideas, tools and trends relating to digital and social media, particularly social media marketing and online marketing strategy. Occasional asides focus on technology and science.
I am getting uncomfortably attached to Wired (UK), it’s becoming my gospel. The magazine’s recent piece on the success of the mobile game Angry Birds coincided with some work I’ve been doing on games dev strategies. I’ve pulled together a list of lessons from Rovio, the game’s developers, taken straight from that article, that one might consider when launching a mobile game…
Answer every email, tweet, etc.
Respond to fan feedback with updates.
Design a game for everyone, young and old.
Make something with international appeal, and get big in countries with smaller app markets (not US, UK, etc.) first before hitting the big ones.
Appeal to different levels of gamers by having an easy version of the game (eg. pass the level) and concurrent harder versions (eg. pass the level with maximum points).
