Category Archives: Gaming

Online Marketing Trends Presentation – ’Being Heard Through the Noise’

I was kindly invited to present at the Evolve Programme event today at Blick Studios in Belfast. I promised to share my notes here afterwards, for further detail.

Below is the script I wrote. I could provide simple notes but at least with a script you have the full details, should you wish to bore your children to sleep with them. Links are included in the text.

There’s actually extra content below, as I cut some out to save time (lucky you!).
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How to Release a Successful Social Game: Lessons from Rovio and those Angry Birds

I am getting uncomfortably attached to Wired (UK), it’s becoming my gospel. The magazine’s recent piece on the success of the mobile game Angry Birds coincided with some work I’ve been doing on games dev strategies. I’ve pulled together a list of lessons from Rovio, the game’s developers, taken straight from that article, that one might consider when launching a mobile game…

Answer every email, tweet, etc.
Respond to fan feedback with updates.
Design a game for everyone, young and old.
Make something with international appeal, and get big in countries with smaller app markets (not US, UK, etc.) first before hitting the big ones.
Appeal to different levels of gamers by having an easy version of the game (eg. pass the level) and concurrent harder versions (eg. pass the level with maximum points).

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