Campaign Methods IV: A Creative Brief Template

I’ve just knocked-up a template for generating briefs for any creative project, for my friends at Northern Ireland Science Park. Please feel free to use, abuse, share, and comment on or in it.

This should be relevant to both clients and service providers. Countless times clients ask for some work without any clear definition of what they need, or some vital information missing from their description. Too often this ends up with frustrations (overt or hidden) due to an easily avoided lack of both parties managing each other’s expectations.


Click the image to visit the public document. You can edit the document by creating a Google Docs copy, or downloading it to a useful format.

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