As with any marcomms activity, building a website requires context, reasoning and planning to be done effectively and efficiently. I’ve knocked together a template form for gathering all the initial, high-level information the designers and developers might want to form a basis for the site strategy.

I invite anyone involved in website creation to amend, append and critique the template until we get it into really solid shape. By all means take it and use on your own business or clients. UxDs, developers, strategists, marketers, managers, take a critical look…

Click the image to visit the public document. You can edit the document by creating a Google Docs copy, or downloading it to a useful format. And any comments below would be most welcome.