Taking a leaf from a process that is typically found in user experience design, I recently developed user personae (or personas, depending on your linguistic perversions) and user journeys, for a couple of clients. So here’s a template version, for use and development by anyone.
The template includes an intro on the process. I’ve left it in there so the document will convey to new audiences if it’s used at work.
When designing a user persona, I recommend including details. Sweat the small stuff. How many siblings would this person have, are they older, younger, brothers or sisters? What publications would she subscribe to? Is she friendly?…
And for user journeys, go the distance. Have the user go through multiple interactions with you, to battle-test your designs. How did he hear about you? What did he do next? Then what? After the sale/connection, he made another sale/connection, what was it?…

Click the image to visit the public document. You can edit the document by creating a Google Docs copy, or downloading it to a useful format.




